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Through his collection of essays, originally published in Forbes magazine, entrepreneur Christopher Myers shares an honest account of building his company—BodeTree, an online financial management tool for small businesses. He provides invaluable insights and tips for others looking to start a small business.
But this is no ordinary how-to book. Instead of proclaiming that he is a know-it-all dispensing the secrets to success, Christopher provides personal stories of accomplishments and failures. His advice is woven into three sections on starting your business, scaling your business, and staying sane.
You will not only learn how to take control of your business decision making, planning, and funding, but you will also discover the importance of creating balance in management and in life. Christopher knows firsthand that responsibility overload can lead to anxiety and depression, and he helps readers navigate these issues.
“One thing I’ve come to realize is that everything, good or bad, starts in your mind. What you think is, in fact, what you become,” Christopher says.
Embrace the characteristics you admire in yourself and your business. It won’t be easy, but with the right mentality, you can find happiness and achievement.- Sales Rank: #1057975 in Books
- Published on: 2016-08-15
- Original language: English
- Dimensions: 9.00" h x .60" w x 6.00" l,
- Binding: Paperback
- 262 pages
Review
"Inspiring field advice for entrepreneurs thatunderscores the importance of authenticity and communication."
- Kirkus Reviews
"It's an inspiring book for existing and new entrepreneurs to learn from and is related to running a business, getting funding, and making those inevitable hard decisions. It's given me a lot of food for thought."- John Rampton, Entrepreneur, Founder of Due, Huffington Post Contributor
"Enlightened Entrepreneurship is a must-read for anyone interested in starting their own business. It's rich in strategic lessons and tips for advancing any business and for life. By combining work with life's work, Myers book results in a rich toolkit readers will want to return to time and time again."- Dr. Amy Hillman, Dean of the W.P. Carey School of Business, Arizona State University
"Full of strategic tips for current and aspiring entrepreneurs in a clever short essay format, Enlightened Entrepreneurship draws from Chris' own experience as the founder and CEO of BodeTree, which lends to the book a great deal relatability. Each page is packed with useful lessons!"-Kate Bohner, Co-Author of Trump: The Art of the Comeback, CEO of Bohner Bespoke
"This book is full of real-world, battle-tested insights that can help any entrepreneur or small business owner. Chris presents these hard-earned lessons in a manner that is both approachable and sincere. Every aspiring entrepreneur should take the time to pick up and enjoy this "enlightened" read."- JJ Ramberg, Host of MSNBC's "Your Business"
About the Author
Christopher Myers is a columnist for Forbes magazine, where his essays are among the most popular on Forbes.com. In addition to writing for Forbes, Christopher is a frequent contributor to MSNBC, Entrepreneur Magazine, and the Wall Street Journal. He is also the cofounder and CEO of BodeTree, an online financial management system for small business owners. He graduated from Arizona State University and resides in Denver, Colorado.
Most helpful customer reviews
8 of 8 people found the following review helpful.
A Wealth of Practical Wisdom
By Bob Vanourek
Chris Myers is a successful entrepreneur and a talented writer. This wonderful compilation of entrepreneurial insights originated as essays published in “Forbes” magazine, not an easy place to get one’s work published. Myers organizes and embellishes these essays into a logical flow of essential tips that every budding and current entrepreneur should absorb. Myers’ start-up, BodeTree, was founded in 2010 and has had the ups and downs of many new ventures, but it has survived and thrived through these especially turbulent years. In Buddhist legend, the Bodhi Tree was where Buddha reached nirvana, the highest state of enlightenment. “Enlightened Entrepreneurship” is Myers’ unique blend of useful eastern philosophy with hard-nosed western capitalism. It’s a fascinating read and a book to significantly up your chances to succeed as an entrepreneur.
Typical insights (without their accompanying explanations, which are terrific):
• There is no work/life balance for the entrepreneur.
• Entrepreneurship is a way of life.
• Every business has a God particle (a single belief that’s the foundation of everything) that is essential for the entrepreneur.
• Character is King.
• Scaling your business is essential (and Chris tells you how a successful business scales).
• It's all about relationships.
• Why you’ll have to take on “technical debt” to survive and how to rid yourself of it.
• Your culture (essential for your success and something Chris and his partners ignored too long) is shaped by the worst behavior the leaders will tolerate.
• How to manage your outsourced contractors.
• Why you must dive into your pain points.
• Why emotional intelligence is critical.
• How to deal with the bullies you’ll encounter.
As a former entrepreneur and successful CEO, as well as an award-winning author, I can guarantee you’ll find great value in “Enlightened Entrepreneurship.”
5 of 5 people found the following review helpful.
A Good New Business Resource !
By Dr. Joseph S. Maresca
"Enlightened Entrepreneurship..." by Chris Meyers is a considerable book about historic challenges which face new business ventures. The book starts with a call to seek out mentors to speed up progress. Mentorship is critical to bypass the classic roadblocks which all entrepreneurs encounter at some point. Chris develops the idea of a "God Particle" which drives the business or is its ethos.
From here, the author extols the importance of standing out, selling the innovation, building the brand, the market fit, scaling, presenting a compelling vision and much more. At bottom, it's also necessary to over-deliver or exceed perceived customer expectations as a driver of brand loyalty.
This book suffices as a great guide for new business owners who seek to move their products from basic concept formulation to market. The presentation is easy to read with many pertinent examples. Buy it !
0 of 0 people found the following review helpful.
The philosophy is all about balance: finding balance between profits and people and between ambition and humility
By Martha Tara Lee
It's not often you get approached by a columnist for Forbes Magazines to review his book. CEO of BodeTree Christopher Myers had saw that I reviewed "Start with Why" and asked if I’d be interested. Having started to turn away book review requests, I agreed to review his first book because I was intrigued what enlightened entrepreneurship might mean.
His request was in Oct 2016, and I am sorry to admit it took me all this time to get to reading it. Enlightened Entrepreneurship was actually an easy-read, divided into three parts: Starting Your Business, Scaling Your Business, and Staying Sane. Each section had relevant, well thought-out smaller chapters which were essentially his collection of essays, originally published in Forbes magazine. Myers wove in his honest account of building his company—BodeTree, an online financial management tool for small businesses through it all.
Myers does not pretend to know-it-all or provide a how-to, and instead shares from his personal stories of accomplishments and failures. This includes decision making, planning, and funding. I particularly liked the last part where Myers talks about managing anxiety and depression. I experienced burnout two years ago in my practice, and know how responsibility overload is no fun.
At the core of Enlightened Entrepreneurship, the philosophy is all about balance: finding balance between profits and people and between ambition and humility. Myers shared how he learned everything, good or bad, starts in the mind. As one focuses on balance, self-awareness, and humility, those traits will become part of how we run our businesses. I recommend this book as Myers has masterfully presented simple solutions to help fellow entrepreneurs find success doing the things we love.
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